How To Create Your Own Info Product

In last month’s column we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.

Any product that’s informational, instructional, or educational in nature can be considered an info product.

If you missed last month’s column you should read it first so that you have a thorough understanding of what we’ll be discussing this month, which is how to create your own info product.

• Click for last month’s column

As covered in detail last month, here are a few of the reasons why information is the best product to sell online:

• It’s fast to create, fast to market
• There’s no inventory to stock
• The startup costs are low
• You can automate the sales and delivery process
• There are no shipping and handling charges

One of the best things about information products is that you don’t need a product designer or a manufacturing plant to crank out the goods. You also don’t have to spend months and months doing product development.

If you have a computer and a word processing program you have everything you need to create a best-selling info product in a very short amount of time.

Great, you say, but I’m no writer. How the heck can I get into the information business? The good news is you don’t have to be a great writer to create a great info product. If you don’t have the ability to create the product yourself there are several avenues you can take to info product success.

Co-author with a writer
In my opinion, expert knowledge is much harder to come by than great writing skills. If you are an expert on a subject that people will pay to learn about, you just need a good writer to take your expert knowledge and put it in a saleable form.

I know many subject matter experts who can’t write their names in the snow and many excellent writers who don’t have the expert knowledge required to create an informational product that will sell. Co-authoring can be a match made in Heaven if an equitable co-authoring arrangement can be made. Co-authoring means that you both get credit for creating the product and share in the revenues.

If you are an expert on a topic, but not a writer, find a writer to co-author the project with you. Conversely, if you’re a writer without specific knowledge, find a subject matter expert and partner with them to create the product.

Hire a ghost writer
A ghost writer is someone who will write the ebook for you anonymously, with the writing credits going solely to you. You supply the expertise and guidance and the ghost writer puts it in a readable format. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project.

There is no shame in using a ghost writer to put your thoughts to digital paper. You don’t really think all those pro athletes and Hollywood actresses can write 300 page books now, do you?

Sign on with an affiliate program and sell their info products
There are thousands of companies that sell informational products and most have affiliate programs that you can sign on with. Becoming an affiliate basically means you become a reseller of the company’s products. You promote the product, you make the sale, the company delivers the product, and you earn a commission.

For more on affiliate programs see my column from earlier this year.

• Click here to read that column.

The key to creating a successful info product is this: the information must be worth far more than the price of the ebook itself. If you’re charging $27 for your product, it must give the buyer many times that price in perceived value.

I asked info product expert Jim Edwards, co-Author of “How To Write and Publish Your Own eBook in as little a 7 Days” for his advice on how to create a killer info product.

Here are Jim’s Top 5 Tips:

• Niche It - Make sure you are targeting a highly defined niche audience… don’t try to sell to everyone. You can get a lot more money showing life insurance agents how to find more customers to buy $250,000 policies than you can trying to sell a product on generic sales skills improvement.
• Hit Their Pain - Make sure your info product hits a painful problem that members of your target audience will do just about ANYTHING to solve. The more intense the pain, the more they’re willing to pay to get rid of it.
• Give Them A Taste - Give people a taste of what you offer in your info-product by giving them a sample. Just like the wholesale clubs get you to buy tater-tots in a 50 lb. bag by giving you one to try, you can induce people to buy your information by letting them read the first chapter or listen to the first few minutes of an audio.
• Entertain Them - People hate to be bored. Increase the power of your product by adding humor, drama and other entertainment elements that make them want more and more. This will not only help with future sales to satisfied customers, it will also keep your refunds down and increase word of mouth advertising.
• Keep it Evergreen - Don’t make the mistake of creating a product that hits a fad or a fleeting market. Create info-products that can be updated with very little effort. This allows you to create a product once and keep the sales rolling in for years (literally) to come!

Here’s to your success!

Tim Knox
Tim@dropshipwholesale.net

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Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits. He has unveiled a new videos product - “Michael’s Traffic Videos” which covers everything to do with traffic and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.

We managed to grab some time with him recently and quiz him on his favorite topic - traffic.

You’ll get a lot out of this interview including a killer 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!

So let’s get started.

Q. Firstly Michael, thank you for joining us today in your busy schedule.

A. Hey no problem. Good to be here.

Q. We all know that traffic is important but could you just explain a bit about traffic for the beginners out there?

A. Sure. Traffic is the lifeblood of any business online. Without it you just die. We all know that. But what a lot of us don’t realize is that just like everything else on the Internet traffic changes very quickly. That is, the methods of getting traffic are changing all the time and that’s where people get caught out.

Q. What do you mean by “caught out”?

A. Well people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality just because you know how to start a pay per click campaign or a little bit about search engines doesn’t make you anywhere near a traffic expert. I’m trying to spread the word that there is a massive array of traffic tactics that most people aren’t even aware of, let alone using or mastering.

Q. Can you give us some examples?

A. Sure. Offline for example. You might immediately think that getting traffic is a purely online activity but the truth of the matter is that there are lots of things you can be doing offline to get people into your website. And it’s usually these sorts of areas that are being under-utilized and therefore there is less competition for that traffic as well.

Q. So by offline you mean advertising offline?

A. Not necessarily. That is one method, yes, but I’m thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I’ve had to become an expert in free ways of getting traffic in my time online.

Q. What do you mean - I thought you were running a successful online business with lots of cash flow?

A. I am. But it’s not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.

Q. So are you saying you’re against paying for traffic online?

A. No. No I’m not saying that at all. What I’m saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.

Q. So what particular offline methods are you referring to - can you give us some examples?

A. There’s one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my websites. When I’ve shared this tactic with other marketers at seminars they’ve started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.

Q. So are you going to tell us what this method is?

A. No! (laughs) It’s in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I’ve put some of them in an E-Book I’ve written. It is free though if people want to get it.

Q. So how can people get hold of it?

A. It’s called “How To Avoid The Top 20 Traffic Disasters” and you can get it by going to Michael’s Traffic Videos - you’ll see it mentioned on that page.

Q. What’s in it?

A. Well I really wanted to raise the bar on a free E-Book so I spent a lot of time creating it. It’s 40 pages long and stuffed with juicy content on what NOT to do when it comes to traffic. As far as I’m concerned too many people out there tell you what you should do but not what you shouldn’t do. That’s where this E-Book comes in.

Q. Okay. I think we’re about done is there anything else you want to tell everyone?

A. Just that if they are serious about getting more traffic into their website they need to go to Michael’s Traffic Videos and get that free E-Book.

Q. Cool. Well thanks for your time Michael and speak to you soon.

A. My pleasure. Speak soon.