It’s no top secret… 97 – 98% of all newly launched websites fail to prosper… or worse simply perish… But what makes the remaining
2-3% so successful?

The answer may not be as complex as you think.

Its not flamboyant web design, it’s not merely expensive,
pay per click campaigns, or even just outstanding SEO skills ……and it’s certainly not luck …

When I started in business, I absolutely thought business was about numbers and markets, and to a point, it is, but now of course I realize, it’s actually also about people.

Yes, you do need (at least), a basic understanding of business, but the fact remains, people are motivated to buy and like to buy, in specific
ways, no matter what the product.

High traffic volume is important to generate income , (and I can show you how to get it!).
The more visitors you have to your site, the more opportunities you have to make a sale…nothing new there!

But just as important, if not more so, is an appreciation of how people like to buy, and why we’re online in the first place.

In the online world, nobody just happens by your store! Surfers on the net are not looking for you or your company… they’re occupied in opinion forming, and decision making, and to help them achieve this goal, they need one thing above everything else! – have you guessed it? Yep… information or rather, relevant Information…ether it’s from you or it’s from somebody else… but the whole quest is about … gathering Information!

Providing this high value relevant information or content puts you way ahead of the competition, allowing you to more easily generate income online . This should be your primary intent – In short, stop selling… and start informing. Create more confidence in your offer by … PRE –selling with content….

So many small online businesses fail to thrive, simply because they prepare websites to sell and collect money, long before they’ve provided what the visitor really wants… which off course is…Information that offers a solution. As the saying goes, First you give then you receive, first you sow then you reap…

The point is, we really don’t like being sold stuff… but we do like to buy, mainly when we feel the idea’s our own, based on information we’ve discovered while out searching! Small difference… Big reward!

The 2%, succeed online by building targeted, motivated traffic, first, (by providing quality content that visitors are already searching for, and that Search Engines love ).

Then PREselling (warming up) those visitors with exceptional theme-based content related to the product or service – by so doing, installing trust and an “open-to-buy” mind frame. Only then… do they introduce benefit-focused sales copy to convert “PREsold” visitors into enthusiastic customers.

Join the 2%! – PREsell, with information-packed content, and then sell with benefit-focused sales copy.

I wish you every success

Brye Bishop.

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