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How Often Should You Market on Twitter?

Many people who are new to Twitter wonder how often they should market. If you’ve been on Internet marketing forums, then you know that this is a topic of hot debate. Some people think it’s fine to market whenever you want on Twitter. Other people think you should never market and that the site should just be used for social networking purposes.

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As part of defining your Twitter business plan, you need to decide what is right for you. If you would rather just showcase what you have for sale — by all means do so. Just realize that your conversions might be lower than those who take the time to develop a relationship. Some people wonder what exactly it means to have a relationship on Twitter. Obviously, if you have thousands of followers the chance of you being able to keep up with the conversation in its entirety are slim. However, you can reply to people, follow interesting people, offer valuable content, and more in order to become a respected Twitterer your niche.

Once you take the time to network, people will be very responsive when you decide to market something. You can easily get traffic and sales once you start doing this! That’s because people are most likely to purchase from someone they know and trust. Even though it is online, and is micro-blogging, people feel like they get to know you over time from your tweets. They’ll know about your business, what you’re up to, and what your personality is like. That can make a huge difference when it comes to dealing with you over a competitor in your niche.

That doesn’t mean there is a magic formula as to how often you should market and how often you should network. Go with your gut, and examine what other people in your niche seem to be doing. Often they are doing what many followers seem to really enjoy, so you can emulate what they are doing and put your own twist on it.

Over time, you may find that your Twitter strategy changes. That is just fine! The only important thing is that you get started networking and marketing on Twitter as soon as possible. This is a golden opportunity, as the site is growing over time, and it can be an excellent way to reach targets in your market. Marketing on Twitter can be an excellent strategy to earning more money!

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Some people are concerned that if they open one Twitter account they will not be able to open another Twitter account. Fortunately, many people have successfully opened multiple Twitter accounts according to the niches they are in. For example, some people might have an Internet marketing Twitter account, and then they might have a Twitter account that focuses on another niche they are in, such as parenting.

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You may want to concentrate on building one follower list first before moving on to another. However, if you find that you’re getting many Twitter followers and are successfully getting traffic and sales in one account, it’s time to try your methods in another account. Scale it up!

It’s easy to create another Twitter account. You will need another e-mail address, which is easy to get at Gmail.com or Yahoo.com. Simply put in this e-mail address, choose your username, and you are good to go. This is helpful because you want to really match your marketing and networking to the right people. If you have a list full of people from hundreds of different niches, it will be very hard to match this kind of marketing. Doing so in different niches is really the best choice you can make.

Unfortunately, it can become quite overwhelming to manage all these different accounts. That is when you’ll want to make use of some of the automated tools and methods out there that help you manage multiple accounts. In fact, there’s a product available that is very comprehensive and includes a method for managing more than one account. For the savvy marketer, this is actually a must!

Figuring out whether you can open up different Twitter accounts is just one thing you need to educate yourself on if you want to dominate your niche on Twitter. You do need to be careful about automated methods and building many different Twitter accounts very quickly, because that will definitely raise a red flag in the Twitter system. You want to work with the system, provide value, and develop a good Twitter business model in order to make as much money as possible and drive as much traffic as possible to your website.

If it fits into your current business model, open another Twitter account! This’ll be a great decision that will help you to drill down into different niches and master all of the ones you decide to target.

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Making Money on Twitter

There are many different ways you can make money on Twitter. You need to know what your business model is and how to set things up. For example, some people tweet direct affiliate links on Twitter. This is sometimes frowned upon by others, but it may not be a problem depending on the niche you are in.

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Another way to make money on Twitter is more direct. You can simply tweet a link to a product you are selling. Yet another method is to tweet a link to an opt-in page so you can build a list. This list will then be full of people you can easily contact any time you want in order to make more money. Simply set up a squeeze page with a free e-book (or whatever you’d like) to give away to entice people to join your list.

Some people tweet links to their blogs or websites where they have Adsense or cost per action offers. This can be a good way to make money, depending on who the people in your niche are. Obviously, you’ll need to match the market to the product you are trying to promote. Once you do that, and add value for the people who follow you, it’ll be easier than ever for you to make sales!

Of course, it’s important to realize that the more traffic you have, the more visitors and sales you are likely to get. That is why, in addition to networking and marketing, it’s important to focus on getting as many followers as possible. In previous parts of this series we discussed ways to get more followers. Hopefully you are still making that your mission, as it is very important. The more followers you have, the easier things will be for you to make money online!

It’s important to test and track things as well. You may find that certain types of links work well on Twitter and others do not, depending on the niche you are involved in. People in one niche might respond to affiliate offers better, while people in another niche might respond to joining an opt-in list more readily.

Doing a little bit of market research and seeing what other people in your niche do is a great way to earn more money on Twitter. Who knew that such a fun social networking tool could be such a profitable money generator? Many people are earning full-time incomes on Twitter, so it’s time for you to join that trend today.

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As a Twitter user, you should realize that Twitter should be used as part of your overall strategy. It is not enough to just focus on Twitter all day long, as that is putting your eggs all in one basket! If you have a successful following in your niche, it is time to encourage them to visit your blog or website. Better yet — they should be able to easily purchase a product from you since they have grown to trust you.

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This message serves as a warning that too many people waste their days away on Twitter. While it’s fun to chat with people, there has to be a limit you set for yourself. Otherwise, while Twitter is keeping you busy, it’s not actually productive. It’s best to set a time limit each day for how much you time you can spend on Twitter. For some people, just 10 minutes per day works well. If you’re having trouble with that low number, and enjoy Twitter as entertainment, you might increase that to an hour or so. The problems occur when people spend hour upon hour on Twitter. That’s no way to build your business!

With that said — that does not mean Twitter isn’t a great IM platform! There are some people making thousands of dollars on Twitter, and have no problem doing so. That’s because they have dominated their niche and have added so much value that people have no problem ordering from them or visiting their website. It’s best to emulate these people. Find out who is successful on Twitter and ask some questions, or model their strategy. You should be following them in your own Twitter account to see what successful Twittering looks like.

Along with Twitter, you might develop a squeeze page, product, affiliate offer, or whatever else is part of your overall business strategy. Please realize that Twitter is just one traffic generation/networking tool, and that there are many others out there as well that you can take advantage of. Writing articles, creating videos, networking on Facebook, networking on MySpace, and other avenues are the perfect ways to advertise your business. Twitter is incredibly fun, and incredibly useful, but it’s just one part of your overall marketing message.

As you start to use Twitter, set those limits for yourself and figure out a game plan. That will help you use it as effectively as possible, so you can start marketing and getting more traffic and more money.

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Marketing VS. Networking on Twitter

It’s unfortunate that some people are using Twitter as a spam tool. That’s why it’s essential for you to understand the difference between spamming, marketing, and networking on Twitter.

First things first — why are you on Twitter? If you’re an Internet marketer, the chances are good that you hope to either make sales or generate more traffic to your website. There is nothing wrong with this, but it is important to understand that the way you go about this can either make or break you in the world of Twitter.

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Spamming is basically when you auto follow a bunch of people and only add affiliate links. This is not spamming in the true sense of the word since that deals with e-mail and unwanted solicitation, but what matters is that many people consider this to be spam! People will quickly unfollow you and all your efforts will be wasted.

Marketing on Twitter is when you occasionally present products for sale to people who will be interested. This works well if the people who are following you are in the niche you are presenting the offer in. That way they’ll be very targeted and will be interested in what you have to offer.

Networking on Twitter is what you do to gain friends in your niche. You won’t directly make sales from this, but it is a great thing to do for your business. Networking can help you develop affiliate relationships and JV relationships. It also helps get your name out there so people in your niche are familiar with you when they run across your product in the future. There are incredible opportunities that open up as a result of networking!

Before you get started using Twitter, it’s best to define what your business model is. This will help determine the kind of tweets you put out, as well as the offers you present. Of course, you can use a mixture of marketing and networking, but never spamming! Always add value and your customers will come flocking to you. When you add value, people will definitely look for your tweets and will want to subscribe to your blog or website.

Twitter is an amazing tool when it is used properly. The good news is that there are many tools out there that can help you build a large list, and add relevant content. Gone are the days where you had to rely on articles to generate content — now you can micro blog and develop real relationships with people in your niche!

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Getting followers is a huge concern for many people. Not having any followers means you won’t get traffic, or make any sales. People who are new to Twitter often struggle with this, and wonder what to do with their one or two followers! Well, the first step is to find someone who is popular in your niche and begin to follow their followers. That is because around half of those people will follow you back. This is a great, easy start that many people do not think of.

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Of course, that method can take quite a while to do. Some people just do not have enough time to sit there hour after hour adding followers. Sometimes it’s best to be able to just get in and get out with Twitter, and that’s not possible if you have to add followers one by one. That is why there are several tools that have been developed and released to the market place. Some of these tools will auto follow people for you, or select people to follow based on a set of criteria — for example, it will follow anyone who tweets a certain keyword. This hands-off method is a much faster way of building your list of Twitter followers, and is a good method.

This is something that has to develop over time. Twitter has been carefully monitoring how people build their accounts, so you want to tread lightly as some people have had their accounts deleted. Just be sure that your ratio of people you are following to people who are following you back makes sense and looks completely natural. Over time, you will develop a larger list of followers and it will just continue to grow over time. Popular Twitter followers seem to just get more and more followers since you’ll be on some top follower lists. This is a great thing that can help generate more traffic and more sales!

As a marketer, having followers might seem like it’s at the base of your business. However, you really should be developing relationships with the people you follow and who follow you back. Finding these followers in the first place is the first step to successfully adding Twitter to your business model. The next step is developing an effective marketing strategy and learning how to use Twitter to drive traffic and make sales. There are people making thousands upon thousands of dollars per month with Twitter — and now you can try and do the same.

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