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Clear and easy website navigation is a central part of effective website design. Effective navigation can enhance user experience, build trust and loyalty and add to your client base. Conversely, difficulty in accessing information and outdated links can greatly degrade the reputation of your business and make you lose your customers.

Before you start your web design project, determine the number of pages it will have, the content of each page and how the pages will be linked to each other. Linked pages should use consistent font styles, graphics and colors. You can also look at the styles, colors and graphics of other popular websites and how they change from one link the next. There should never be any conflicting information on linked pages, as this can negatively influence your reputation and diminish your client base. Additionally, a web page must have all relevant links to enhance customer experience and satisfaction.

Quick and Easy Search
Your website should be designed in a way that it facilitates quick and easy search of desired information. In general, it should not take more than two to three clicks for customers to access the required information. If they cannot easily find what they are looking for, and have to browse through several pages before reaching their search items, they will get bored and turn their attention to other websites. Easy search capabilities make visitors’ browsing experience an enjoyable one.

As a rule of thumb, do not use more than five navigation bars. Additionally, provide options for your customers to review previously viewed content areas without having to use three or four links. In other words, it is always advisable to provide a link to the homepage on every web page of your site. Site maps can help customers and search engines to find web pages on your sites.

Selecting Navigation Links
Depending on the types of your business, you may need to provide links to different elements. The commonly highlighted elements include customer testimonials, return, guarantee, privacy and warranty policies, credentials, discount and promotional offers, contact information, shipping cost, tracking information, site maps and the like.

Personalizing Navigation
It is always a good practice to personalize your website design and navigation to make your web pages more intuitive. Let us say you run a pet care service. Navigation buttons at the top of the page may include Home, Cat owners, Dog owners, Services, Rates, Contact. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them.

Adding Links for Alternative Online Payment Methods
If you are selling products or services through your website, you should provide your customers with an alternative payment option. This could include an online order form and fax line or toll-free number. This gives cautious customers who do not want to use their credit cards online, an excellent payment option. This link should be included along with all other payment links.

Testing your Navigation Scheme
Once you implement a navigation scheme, get your friends, family and customers to test it out. Get people of different ages and backgrounds to use your website and evaluate the link and navigation structure. Their feedback will help you to assess its effectiveness and how it can be improved and refined. Further, your website links should be functional on more than one browser, for instance, Firefox and Internet Explorer.

Monitoring Links
Regularly monitor your links to ensure proper functionality. Outdated links are annoying and may seriously affect your business reputation.

Simplicity and logical consistency in your navigation design makes it easy for customers to search desired pages and also puts your business in the best light and wins loyalty for your brand.

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I bet you took your time to build the most elaborate looking site. You got all the images and displayed all types of cartoons and gifs as well. Displayed a number of colors and artistry to boot. When you are finished you have a website that gets tons of comments for your layout and even was mentioned to enter a website design contest. Only one problem, the website is not generating any money. Why?

Having a website that wins all the awards their are to win for design it can still not be good at generating a steady profit or boosting visitors. This could be useful if your company is about building websites for business use but other than that big deal. A site the is great looking is worthless if a visitor to your site can not figure out how to work your site or what it is for. A site that wins awards should be more about how great your product works or how well your customer service responds and not about how great your pages are.

Too many times a person can land on a spectacular laid out site only to be let down about how the site works or falls short to help you in any way. Sometimes it almost seems like ugly websites do a better job at giving you what you came there hunting for. They generally spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. That is the piont of a site that is successful.

Your website should be about how it can help the visitor not you patting yourself on the back about some self serving award you won. Just take a peak at some of the top ten greatest websites out their. Do you realize the website is simple and easy to deal with. You normally see just a white background with links to more articles. Take a look at sites like Yahoo or Twitter’s own website. They get lots of traffic without all the wow of fancy images and cartoons you see on other websites. Ease of use is greater than design any day of the week.

So when you get started on designing your niche site do not be so concerned about creating an award winning website design. Focus on developing your copywrighting to deliver what it promised. This will make your customers glad and your website have a chance to grow.

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